For over 35 years, Annabel Karmel MBE – global bestselling author and baby feeding expert 
– has helped millions of parents feed their little ones with confidence.

Now she brings that expertise to your table with GROW by Annabel Karmel – beautifully designed baby and toddler tableware that makes mealtimes easy, safe, and fun.

Each piece is crafted from the highest-grade food-safe silicone and features Annabel’s signature 
pop-up fruit and veggie friends. Super durable, smooth, and perfect for curious hands and mouths.

From first bowls and plates to multi-way cups, bibs, freezer trays, and popsicle moulds, GROW has everything you need to turn eating into an adventure.

Because mealtime isn’t just about food – it’s about messy hands, proud first spoonfuls, wide-eyed excitement of exploring new flavours, and the growing confidence that sparks a lifelong love of food.